Friday, September 26, 2014

For the Love and Hate of Television

               T.V has given society a new tool to express itself. A new way to show sadness happiness and creativity, all in a little colorful box that sits in your living room. All this new culture and experiences have been opened up to us as an audience. A way to travel around the world and go to new places, as well as learn practical information and the goings on of both your town and the globe. No one can deny the amount of change T.V has inspired, creating a more connected world in combination with other innovations like the internet. The T.V should be looked at as a turning point in the way we live our lives, a turning towards a better life. However as is common, people tend to emphasize the bad amongst the good, and this is no different for television. But still, even the criticisms can be stripped down to the raw facts that turn out to be crucial cogs in the social, and economic machine that runs our society today.

                Advertisements are a good example of a negative aspect, that when examined with a broader viewpoint can be seen as an important life line for our economic wellbeing. Advertisements on T.V are by far the most effective means for a company to sell its products. The ability to instantly reach millions on T.V networks like FOX and CNN, to make your message heard is an invaluable asset for companies around the world. There is a reason why companies invest so much time and money in research and advertising development that are meant to locate and appeal to the best possible audience. Without advertisements, companies would be unable to get their product out into society, resulting in company bankruptcy and economic depression. The stark reality is that our world now revolves around the buying and selling of goods and services, and in order to accomplish this companies need to be able to circulate their products. To connect the complex web that stretches the globe and serves us all. Think about this the next time you start to complain about a commercial that is too long, or doesn't interest you.  Remember that even if you will never buy into it, it is necessary to keep our economic engine oiled and cleaned, so that it may better serve you in producing what you need to live a better life. 

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